Draft Edgware Road Placemaking Strategy Launched

At the Hyde Park Paddington Forum AGM on 3 June 2024, members of the Forum were joined by residents and businesses from across the district to hear about the draft Edgware Road Placemaking Strategy.

Marble Arch London BID teamed up with The Portman Estate and The Church Commissioners to produce a long-term vision for Edgware Road in 2023. The placemaking strategy sets out priorities for public realm improvements, what sort of uses people would like to see on the high street and what the high street should look like. It will direct investment and provide a framework for physical improvements as well as a template for frontage design enhancements.

Architects and urban designers DSDHA were appointed in 2023 to undertake this work. Extensive reviews of previous studies and strategies preceded a four-month engagement series involving local residents, businesses, councillors and council officers, community partners, schools and faith groups. This had followed and drawn from Westminster Council’s High Streets engagement work in summer 2023.

An overarching vision is proposed, from which a number of strategies and elements then flow. The strategies deal with community and cultural objectives, environmental objectives, and business and economic objectives. Under commuity and cultural objectives issues covered include gateways and junctions, public spaces, access and inclusivity, wayfinding, seating, young people, public art and safety. Under environmental objectives issues covered include greening, lighting, active travel, footways, corners and side streets, and electric vehicle charging. Under the business and economic objective issues covered include forecourts and pavements, shopfronts, loading and servicing, meanwhile uses and partnership working.

A series of potential placemaking projects are listed, that have been developed in discussions with residents, businesses, community and stakeholders. These stretch from the Paddington Green and Marylebone Flyover area, right down to Connaught Place and Bryanston Street. Some of these projects could be small-scale interventions, with others requiring substantial capital investment.

Finally, the appendices offer a deep dive analysis into the character of ground floor operators, pavement widths, streets, buildings, blocks and frontages, day-time and night-time operators and road traffic collisions.

To view the draft strategy please visit Marble Arch BID’s website.

The team is seeking comments and feedback on the draft placemaking strategy. Complete the survey on the BID’s website by 5pm on Friday 28 June 2024 for the chance to win two tickets to Frameless, the ultimate multi-sensory immersive art experience just a few minutes’ walk from Marble Arch and Oxford Street. The lucky winner will be selected at random and we expect to be able to notify the winner by 9 July 2024. T&Cs apply *.

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